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Shiseido Launches A Mini Collection in Japan

Pico is the brand's new petite-sized nail polish and lipstick.

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By: Marie Redding

Senior Editor, Rodman Media


Shiseido has launched a new mini collection in Japan called Pico. The petite-sized products include lipstick, “Rouge-Rouge Pico,” and nail polish, “Nail Enamel Pico.” 

Targeting the younger generation, the mini-size cosmetics will be launched as a limited edition at approximately 200 stores, mainly department stores, across Japan. The products will be also sold through Shiseido’s total beauty service website, “watashi+”.

PICO’s unique color palette and shade names were inspired by Wagashi, Japanese confections. 

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